(Springfield, IL) —  The Services Employees International Union for Healthcare in Illinois and Indiana has been placing television and radio advertisements throughout the state, hoping to deter lawmakers from cutting dollars for child care and home care services for the elderly.

“These ads are really about educating the public and educating lawmakers about the importance of these programs and the critical role that they play in providing family support and care for tens of thousands of Illinois families,” said Brynn Seibert, spokeswoman for SEIU Healthcare.

In a recently released SEIU radio advertisement, the organization features a participant of the Illinois Home Service Program saying that even if funding disappears, his disability won’t. In a TV spot, a working couple from Joliet talks about the need for the state’s child care assistance program. The advertisement ends by urging viewers to tell state legislators to avoid cuts to child care.

David Morrison, deputy director of the Illinois Campaign for Political Reform, said advocacy groups typically create media campaigns to encourage the public to lobby their lawmakers.

“(But) because it’s so removed from the outcomes, groups are usually reluctant to take that kind of effort, to put those resources in that kind of effort, when it’s much more direct for them to send their lobbyists over to talk to a public official,” Morrison said.

(more…)